We’ll have to mark this as “developing” for now, but something is going on with British Airways first class awards (thanks to OneWorldSapphire for flagging this). Is British Airways simply changing its approach to releasing award space, or is this a temporary bug that the airline is in no rush to fix?
British Airways only releasing last minute first class awards
On July 1, 2025, British Airways made some IT updates, and ever since, the airline has seemingly changed how it releases award space. While members have noticed a decrease in award availability across the board, the most consistent theme is that British Airways now only seems to be releasing first class award space close to departure. This is true whether booking through The British Airways Club, or a partner frequent flyer program.
The exact timeline with which first class awards are released varies. All availability I’m seeing is within roughly a month of departure, with a vast majority of first class award space being released within days of departure (in some cases even the day of departure). For example, as of now I don’t see a single first class award seat on any route after August 2025.
There has been no official communication about this, not that you’d expect an airline to reveal details of an unpublished policy for restricting award availability.
My take on these British Airways award changes
Historically, British Airways has been one of the most generous airlines when it comes to making transatlantic first class award seats available:
- British Airways first class isn’t exactly a terribly exciting product, and in the past, many of us have referred to it as the world’s best business class
- British Airways has high carrier imposed surcharges on first class awards, so the airline is at least getting some significant amount of revenue when members redeem this way
- British Airways historically had big first class cabins, with 777s having up to 14 first class seats
Over time, British Airways has made its first class cabins smaller, with 777s now having only eight first class seats. British Airways also seems to think it’s more premium than in the past, and even plans to install new first class suites on A380s starting next year.
For that matter, airlines at large have gotten savvier with trying to monetize their premium cabins, and have increasingly added restrictions on first class award seats.
So I’m inclined to think that this is an intentional policy shift on the part of British Airways. Now, we’ll see if this sticks, as it’s also possible the airline is running an experiment, to see what impact this new policy has (in terms of first class revenue and load factors, loyalty program member satisfaction, etc.).
I do find the timing of this funny, though, how this has coincided with IT updates. I’m not sure if the timing is just a coincidence, or how these IT changes also caused the airline to totally change how it releases first class award space.
Bottom line
For a couple of weeks now, British Airways is only releasing first class award space closer to departure. In the past, British Airways was one of the easier airlines with which to book first class awards, so this represents a strategy shift.
It’s anyone’s guess if this new policy sticks around, if this is an experiment, or what. Either way, if you’re not seeing British Airways first class awards in advance nowadays, you’re not alone.
What do you make of this British Airways first class award trend?
